4 Comments

Well done! I really enjoyed reading this. A few things I may not totally agree with here and there, but overall a really solid piece.

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Hi Jephtah, thanks for your comment. I'd love to know what points you'd disagree on. Can make for a very good conversation on what is and what isn't.

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Also, how do you pick out what brands/products to write about?

Looking forward to your next piece.

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So, I have no hard and fast rules of picking companies but I generally think about products that are just about ready to scale but for some reason it's just not happening.

The narratives that shaped them when they started isn't reflecting on the (our perceived) growth trajectory and it makes me ask why?

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